Twitter Blue, a paid subscription service, arrives in the US
After a year of rumors, waiting and confusion, Twitter has finally launched its monthly subscription service Blue in the US
The $2.99 premium service, which launched on the social media platform on Tuesday, offers more customization features, including "Undo tweets" and a mode to make reading lengthy tweets easier to understand.
"This is just the beginning of the journey, and were thinking about the future" of creating new features that "power users" want, Sara Beykpour, Twitter senior director of product management, said at a news conference on Monday.
Twitter tested Blue premium service in Canada and Australia in June as it continues to seek new revenue streams. Blue then arrived in the U.S. (and New Zealand, for $4.49 a month). Twitter does not disclose how many subscribers Blue has.
Last year, Twitter introduced some new features, including Spaces, a response to the popular audio chat tool Clubhouse; Tips lets users transfer money directly to their preferred accounts, while Fleet lets users share texts, photos and videos that disappear within 24 hours, similar to Snapchat.
"Were improving personalization, facilitating conversation, delivering relevant news, and finding new ways to help people get paid on Twitter," CEO Jack Dorsey said in a statement announcing the company third-quarter earnings on October 26. Twitter has an average of 211m daily users and revenue rose 37 percent from a year ago to $1.284bn.
"This is our biggest opportunity in terms of relevance and will drive everything from growth and usage to our advertising business," Mr. Dorsey said on some earnings call with analysts last month.
Jasmine Enberg, a senior analyst at eMarketer/Insider Intelligence, said that even as Twitter experimented with a variety of revenue streams, subscriptions remained the most promising one.
"Subscriptions fit well with Twitter use case, which is dominated by news and current events, and its highly engaged and powerful user base may appreciate features that help them more easily organize and track conversations," Enberg said. Twitter value proposition is different from other major social platforms, so a service like Twitter Blue might be harder to sell elsewhere.
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The market trend of workplace digital signage
Due to the impact of the global spread of COVID-19, the global MARKET size of LED display screens in 2020 is estimated to be $5.7 billion, down about 10% year-on-year. It is estimated that the global outdoor LED display market will reach 12.9 billion yuan in 2021, and 23.9 billion yuan in 2026, with a compound annual growth rate (CAGR) of 9.0%. However, certain application areas, such as outdoor transportation, advertising billboards, and some municipal-related application places, are expected to pick up in the second half, and workplace digital signage will also benefit from the government economic stimulus. Regarding the development of the next few years, if there are no big macroeconomic changes, it is expected that the global LED display will maintain a compound annual growth rate of 18% from 2021 to 2026, among which the small spacing display is still the biggest driving force for market growth.
The world leading outdoor LED display manufacturers include Daktronics, Samsung, Unilumin and Leyard, etc. The top four manufacturers in the world account for more than 40% of the market share. At present, China is the world largest Outdoor LED Display market, accounting for more than 60% of the market, followed by North America, accounting for nearly 15% of the market.
The market distribution of workplace digital signage
In terms of regional market pattern, North America and EMEA are the most severely affected regions this year, which are expected to decrease by 7.7% to 6.7% respectively, and their share will also decrease accordingly. China is now slowly recovering from the impact of the epidemic, and stimulated by new infrastructure policies, the Chinese market workplace digital signage is expected to maintain the world fastest growth rate of about 3.8% this year.
The markets most affected this year are mainly applications related to clustered events, such as cinemas and commercial and retail venues. However, for security monitoring or control room, it will benefit from the government new infrastructure policy this year. It is estimated that this will be the fastest-growing workplace digital signage application market this year, with the market share expected to increase from 13.3% to 13.9%.
With the decline of LCD cost, size continues to enlarge, currently can see more than 80 inches of LCD TV, electronic whiteboard into commercial, coupled with the rise of LED display market, commercial projector in enterprise conference space shipment quantity will also decrease year by year.
However, the outdoor LED display screen is different from the indoor LED display screen. Since it is applied to outdoor scenes, in addition to meeting the display function, the workplace digital signage screen needs to ensure the transmission quality under direct sunlight, so it needs to meet the requirements of a high brightness display. In addition, the outdoor environment is changeable and harsh, so the outdoor LED display should have strong weather resistance, fully adapt to all kinds of bad weather, and can be used for a long time.
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